We are knee-deep in the election season and it’s time for you to express your preferences again.Â No, I am not talking about voting – Souvia is partnering with ASU’s WP Carey School of Business on a survey about tea and customer service in Arizona. We know you are all busy so the survey will be short and sweet.Â Why Sweet? By filling out the survey you will be entered to win cool prizes like a Smartkettle, Souvia Logo Merchandise, or gift cards.
Here are some more highlights s more of what’s coming:
Trick or TeaÂ returns for a limited time – Green Rooibos and Black Cats!
Hot Tamale and Bamboo Pomegranate will be available on October 1st
It is almost time for the Local First Arizona Festival – we’ll be there, of course and it’s a lot of fun!
Remember to keep your eye out for the survey…Â Thank you!
Chai – Spiced Tea from Asia
While not quite noticeable here in Phoenix, fall has officially arrived. It has always been my favorite time of year with the brisk morning air, the changing colors of leaves and the overall slowing pace of life. Fall also brings the taste of warming spices such as cinnamon, clove and ginger which find their way into many foods and drinks. It is the time for apple pie, ginger snap cookies and a cup of Chai.
During the past decade, Chai drinks have taken the United States by storm, and there are many blends and recipes available on the market today.Â Generally, if you order a Chai here, you will be indulged in a cup of spiced black tea, with or without milk – in India, however, you will simply get a cup of black tea.
The reason is that in India as well as many Eastern European countries, â€œChaiâ€ is the word for â€œteaâ€. It is derived from the Mandarin word â€œChaâ€, also describing tea, which is still used in Japan and China today. While in India, people refer to all tea as Chai, in the Southern part of the country, a cup of chai is prepared in the British style, with sugar and milk. In the Northern part, however, people like their tea flavored with spices and call it â€œMasala Chaiâ€.
Legend tells us that it was the chef to the royal king of India who first created this tea by scenting it with exotic spices from his kitchen like nutmeg, cloves and cardamom. The king, entranced by the unique and wonderful taste announced that this drink would from now on only be served in his court and he forbade the chef to divulge the ingredients to anyone. Long after the kingâ€™s death, however, the recipe filtered down from the royal family to aristocracy and then to the masses, with each group adding and deleting spices to their taste, including cinnamon, pepper, fennel and more.Â Today, the combination and amount of spices varies…Â continued in our blog
Some Tea and Health News
While we enjoy tea primarily for its taste, it’s good to know that you get some nice side benefits when you enjoy a cup of tea.Â Here are some recent updates –
The Last “Tea 101” Infotainment session is on October 24th
Lastly, watch out for health hype – The Federal Government is cracking down on misleading claims
The tea and health arena is very dynamic.Â It’s why we shy away from health claims and focus on teas that taste good.Â If you enjoy drinking tea, it will be much easier to drink enough to gain any health benefits.Â As we always say, “find teas you like and make them part of your diet, don’t focus on the color of the tea”
Thanks for Reading…
Thanks for reading this month.Â Â Tea is called different things in different cultures and regions.Â Can you name another word for tea?Â Send your answers to firstname.lastname@example.orgÂ .Â Â Â I will drawÂ 3 winners this month for “The Book of Chai”.
We hope you’ll visit us in the store, at one of our partnersÂ or online soon.Â If you can’t get in, remember… we ship same day and your tea will arrive quickly!